A picture may speak a thousand words, but when it comes to communicating hard facts with no room for misinterpretation, the written word is still animated and still text on screen via graphics has always been and will remain one of the most powerful, succinct and effective ways of delivering key information to the viewer.…
Broadcast designers have a tough job. Not only do they need to recreate or represent reality, a message or a story in a simple, engaging and attractive way – they also have to do it really fast. The control of the materials used in designing an AR object, a virtual set or a piece of…
Graphics matter. As television fragments and mobile screens become as important as living room sets, 69% of consumers now watch video without sound in public places. Graphic content needs to work harder than ever to convey the story as a result. And with audience attention and advertising revenue now split across different platforms, getting those…
By Petter Ole Jakobsen (5-minute read) The next big thing in media after cable is happening right now — IP and streaming. This is evidenced in the World Cup, with ample examples of fans watching and catching up on all the action via live programs, online streaming and across social platforms like TikTok. The challenge…
In a recent report, environmental organization albert, which works with the global film and TV industry to reduce the environmental impact of content production, estimated that every hour of TV production generates 9.2 tons of CO2, which translates to 27.6sqm of sea ice loss. The United Nations calls global warming the ‘defining issue of our…
Graphics have never been more important to television. As the amount of available data about any given subject from politics to football increases, so the means of presenting that information on-screen, to an increasingly informed audience, becomes more critical. And whether traditional, virtual or augmented, graphics need to be clear, crisp, and convey information quickly.…
Artificial Intelligence (AI) and Machine Learning (ML) are buzzwords in many fields, including visual storytelling like broadcasting, especially sports. Already at the beginning of the pandemic, leading professional services network PwC noted over ten application areas in which AI use is growing across sports and events – and the speed of innovation has just increased…
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